Marketing: Strategy vs. Tactics
August 7, 2009
I have been explaining to people for months now, maybe even years, that using one or a half-dozen marketing tactics is not a marketing plan. Tactics are the means of implementing a strategy. Without strategy, which states the clear outcome desired with defined steps, there is no plan.
Seth Godin explains it succinctly, and of course with a lot more authority, in a recent blog post. You can read what the guru says here:
When tactics drown out strategy
I Think I Get Twitter
August 4, 2009
When people in the coaching and consulting world started buzzing about Twitter, I tried hard to be part. I tried to learn how it worked and how it was useful for gathering information, sharing information, and keeping in touch with colleagues. I complained early on that I didn’t see what had everyone so excited. I think I finally get it now– what it’s about, that is, but not why people are so enthusiastic.
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