Archive for July, 2008
Is Price Alone The Right Message?
Steve Coxsey - Jul 22nd, 2008
It’s time for the annual renewal of our homeowners’ insurance so we’ve been getting lots of letters from insurance agents. We’ve even received four letters from different agents affiliated with the same company. The message in each letter is the same: Switch insurance companies and you can save money. But is price alone the right [...]
Read More..>>A Fun “John Smith” Lesson
Steve Coxsey - Jul 15th, 2008
I’ve heard variations of this story before, but it really grabbed my attention when I lived it. My sons and I were in San Antonio, Texas, over Independence Day weekend. The whole area is in a serious drought, so bad that they are releasing water from a huge storage facility into the local aquifer. So [...]
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