Archive for September, 2008
BIG: A Parable
Steve Coxsey - Sep 30th, 2008
There was a man who bought his son a GPS navigation unit. The unit froze up after less than two months so the man contacted the company. He was on hold for over twenty minutes and then on the phone with a person in a cubicle reading a script for about fifteen minutes. The script [...]
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Steve Coxsey - Sep 17th, 2008
When you start out as a solo entrepreneur in a professional service field, even if you plan to grow and have several employees and serve lots of locations, you start out small. That makes a lot of difference in how you filter the information you hear about marketing strategies and tools.
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