Archive for the 'Conversational Marketing' Category
Marketing Dilemmas Of New Solo Entrepreneurs
I’ve noticed a couple of recurring conflicts when newly self-employed service professionals start to market. I discuss them regularly with my new coaching colleagues as we build our businesses, and I discuss them regularly with my Outside The Job Box Career Expert Consultant © colleagues. Seth Godin’s blog post today added another layer of thought [...]
Read More..>>It Really Can Be Simple
I’ve been talking and writing about a less formal, more organic, more comfortable approach to marketing for a couple of years now. I’ve given examples right here of ways to see marketing so you can approach it naturally, with authenticity and ease. But I don’t think I really “got it” until I saw that vision [...]
Read More..>>Be An Ambassador For Other People’s Businesses
Reciprocity is a nice idea, but the power of this habit is not in reciprocity. It doesn’t work because everyone whose business you promote is also promoting your business. It works because you learn to see the world through a prospect’s eyes.
Read More..>>Know Your “Why”
Janet is having lunch with her sister, who updates her on a mutual friend. The sister says the friend signed up for nutritional counseling through a clinic because she was diagnosed with diabetes. Janet is stunned. She says, “That’s what I do. Why didn’t she call me?” Her sister, instead of agreeing with Janet, looks [...]
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