Archive for the 'Marketing System' Category
Brilliant Advice, So I Finally Took It
Steve Coxsey - Nov 25th, 2008
More than once I have advised a colleague or client to think about purpose before using a marketing technique. A couple of times I have even caught myself wrestling to learn how to use a marketing tool or medium before I have a clear idea why. I have written about using the guiding question, “To [...]
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Steve Coxsey - Sep 17th, 2008
When you start out as a solo entrepreneur in a professional service field, even if you plan to grow and have several employees and serve lots of locations, you start out small. That makes a lot of difference in how you filter the information you hear about marketing strategies and tools.
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