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	<title>Anything But Marketing!</title>
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	<description>Overcoming The Bane Of My Personal Service Profession</description>
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		<title>Marketing Dilemmas Of New Solo Entrepreneurs</title>
		<link>http://www.twistingroad.com/abm/2009/05/07/marketing-dilemmas/</link>
		<comments>http://www.twistingroad.com/abm/2009/05/07/marketing-dilemmas/#comments</comments>
		<pubDate>Thu, 07 May 2009 15:59:34 +0000</pubDate>
		<dc:creator>Steve Coxsey</dc:creator>
				<category><![CDATA[Conversational Marketing]]></category>
		<category><![CDATA[Marketing Message]]></category>
		<category><![CDATA[The Audience]]></category>
		<category><![CDATA[The Purpose]]></category>

		<guid isPermaLink="false">http://www.twistingroad.com/abm/?p=37</guid>
		<description><![CDATA[I&#8217;ve noticed a couple of recurring conflicts when newly self-employed service professionals start to market. I discuss them regularly with my new coaching colleagues as we build our businesses, and I discuss them regularly with my Outside The Job Box Career Expert Consultant © colleagues. Seth Godin’s blog post today added another layer of thought [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>How About Something You Don’t Need Or Want?</title>
		<link>http://www.twistingroad.com/abm/2009/02/22/how-about-something-you-don%e2%80%99t-need-or-want/</link>
		<comments>http://www.twistingroad.com/abm/2009/02/22/how-about-something-you-don%e2%80%99t-need-or-want/#comments</comments>
		<pubDate>Sun, 22 Feb 2009 22:12:20 +0000</pubDate>
		<dc:creator>Steve Coxsey</dc:creator>
				<category><![CDATA[Business Systems]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Marketing Message]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.twistingroad.com/abm/?p=33</guid>
		<description><![CDATA[My birthday was just a few weeks back. I don’t make a big deal of my birthday – in fact, I don’t make a big deal of anybody’s birthday unless I’m reminded that it really matters to that person. But it’s heartwarming to get cards and e-mail or text messages from people I know. As [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>It Really Can Be Simple</title>
		<link>http://www.twistingroad.com/abm/2008/12/10/it-really-can-be-simple/</link>
		<comments>http://www.twistingroad.com/abm/2008/12/10/it-really-can-be-simple/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 23:59:07 +0000</pubDate>
		<dc:creator>Steve Coxsey</dc:creator>
				<category><![CDATA[Business Systems]]></category>
		<category><![CDATA[Conversational Marketing]]></category>
		<category><![CDATA[Holiday Themed Marketing]]></category>
		<category><![CDATA[The Audience]]></category>
		<category><![CDATA[marshmallows]]></category>

		<guid isPermaLink="false">http://www.twistingroad.com/abm/?p=31</guid>
		<description><![CDATA[I’ve been talking and writing about a less formal, more organic, more comfortable approach to marketing for a couple of years now. I’ve given examples right here of ways to see marketing so you can approach it naturally, with authenticity and ease. But I don’t think I really “got it” until I saw that vision [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Brilliant Advice, So I Finally Took It</title>
		<link>http://www.twistingroad.com/abm/2008/11/25/brilliant-advice-so-i-finally-took-it/</link>
		<comments>http://www.twistingroad.com/abm/2008/11/25/brilliant-advice-so-i-finally-took-it/#comments</comments>
		<pubDate>Wed, 26 Nov 2008 01:32:19 +0000</pubDate>
		<dc:creator>Steve Coxsey</dc:creator>
				<category><![CDATA[Autoresponders]]></category>
		<category><![CDATA[Marketing System]]></category>
		<category><![CDATA[The Purpose]]></category>

		<guid isPermaLink="false">http://www.twistingroad.com/abm/?p=29</guid>
		<description><![CDATA[More than once I have advised a colleague or client to think about purpose before using a marketing technique. A couple of times I have even caught myself wrestling to learn how to use a marketing tool or medium before I have a clear idea why. I have written about using the guiding question, “To [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Be An Ambassador For Other People’s Businesses</title>
		<link>http://www.twistingroad.com/abm/2008/11/11/be-an-ambassador-for-other-people%e2%80%99s-businesses/</link>
		<comments>http://www.twistingroad.com/abm/2008/11/11/be-an-ambassador-for-other-people%e2%80%99s-businesses/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 04:05:09 +0000</pubDate>
		<dc:creator>Steve Coxsey</dc:creator>
				<category><![CDATA[Conversational Marketing]]></category>
		<category><![CDATA[Marketing Message]]></category>
		<category><![CDATA[The Audience]]></category>

		<guid isPermaLink="false">http://www.twistingroad.com/abm/?p=27</guid>
		<description><![CDATA[Reciprocity is a nice idea, but the power of this habit is not in reciprocity. It doesn’t work because everyone whose business you promote is also promoting your business. It works because you learn to see the world through a prospect’s eyes. There is an old saying in marketing and advertising quoted without attribution and [...]]]></description>
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		<title>Know Your “Why”</title>
		<link>http://www.twistingroad.com/abm/2008/10/14/know-your-%e2%80%9cwhy%e2%80%9d/</link>
		<comments>http://www.twistingroad.com/abm/2008/10/14/know-your-%e2%80%9cwhy%e2%80%9d/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 00:39:01 +0000</pubDate>
		<dc:creator>Steve Coxsey</dc:creator>
				<category><![CDATA[Conversational Marketing]]></category>
		<category><![CDATA[Marketing Message]]></category>
		<category><![CDATA[The Audience]]></category>

		<guid isPermaLink="false">http://www.twistingroad.com/abm/?p=25</guid>
		<description><![CDATA[Janet is having lunch with her sister, who updates her on a mutual friend. The sister says the friend signed up for nutritional counseling through a clinic because she was diagnosed with diabetes. Janet is stunned. She says, “That’s what I do. Why didn’t she call me?” Her sister, instead of agreeing with Janet, looks [...]]]></description>
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		<title>BIG: A Parable</title>
		<link>http://www.twistingroad.com/abm/2008/09/30/big-a-parable/</link>
		<comments>http://www.twistingroad.com/abm/2008/09/30/big-a-parable/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 18:08:33 +0000</pubDate>
		<dc:creator>Steve Coxsey</dc:creator>
				<category><![CDATA[Business Systems]]></category>
		<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://www.twistingroad.com/abm/?p=23</guid>
		<description><![CDATA[There was a man who bought his son a GPS navigation unit. The unit froze up after less than two months so the man contacted the company. He was on hold for over twenty minutes and then on the phone with a person in a cubicle reading a script for about fifteen minutes. The script [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>small</title>
		<link>http://www.twistingroad.com/abm/2008/09/17/small/</link>
		<comments>http://www.twistingroad.com/abm/2008/09/17/small/#comments</comments>
		<pubDate>Wed, 17 Sep 2008 22:05:52 +0000</pubDate>
		<dc:creator>Steve Coxsey</dc:creator>
				<category><![CDATA[Conversational Marketing]]></category>
		<category><![CDATA[Marketing System]]></category>
		<category><![CDATA[Marketing Tools]]></category>

		<guid isPermaLink="false">http://www.twistingroad.com/abm/?p=21</guid>
		<description><![CDATA[When you start out as a solo entrepreneur in a professional service field, even if you plan to grow and have several employees and serve lots of locations, you start out small. That makes a lot of difference in how you filter the information you hear about marketing strategies and tools. Direct mail is designed [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Riding Trends Or Chasing Coattails</title>
		<link>http://www.twistingroad.com/abm/2008/08/19/riding-trends-or-chasing-coattails/</link>
		<comments>http://www.twistingroad.com/abm/2008/08/19/riding-trends-or-chasing-coattails/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 01:03:30 +0000</pubDate>
		<dc:creator>Steve Coxsey</dc:creator>
				<category><![CDATA[Holiday Themed Marketing]]></category>
		<category><![CDATA[Marketing Message]]></category>
		<category><![CDATA[Promotions]]></category>

		<guid isPermaLink="false">http://www.twistingroad.com/abm/?p=18</guid>
		<description><![CDATA[Most of the seasonal promotions I see are logically connected to the season. For example, fine restaurants and florists and jewelry stores have special offers around Valentine’s Day. Costumes, candy, and decorations are promoted by discount stores and party stores heading into Halloween. But people seem to have lost their senses as they rush to [...]]]></description>
		<wfw:commentRss>http://www.twistingroad.com/abm/2008/08/19/riding-trends-or-chasing-coattails/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>What Is A Niche And Why Does It Matter?</title>
		<link>http://www.twistingroad.com/abm/2008/08/12/what-is-a-niche-and-why-does-it-matter/</link>
		<comments>http://www.twistingroad.com/abm/2008/08/12/what-is-a-niche-and-why-does-it-matter/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 03:04:19 +0000</pubDate>
		<dc:creator>Steve Coxsey</dc:creator>
				<category><![CDATA[Marketing Message]]></category>
		<category><![CDATA[The Audience]]></category>

		<guid isPermaLink="false">http://www.twistingroad.com/abm/?p=15</guid>
		<description><![CDATA[Personal service providers in many fields are encouraged to choose a specialty and a niche for their practice or business. The specialty part is more easily understood. It’s generally based on focused training. An accountant might specialize in bookkeeping and tax returns for certain types of business entities, like partnerships and limited liability companies. A [...]]]></description>
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