Back To Sustainability…
Recently I’ve written about how to have a sustainable business and what sustainability means to solo entrepreneurs. In addition to criticizing large corporations’ business plans that require continuing expansion and growth just to cover loan payments and reach the break-even point, I brought up the idea that small business owners need to design and develop businesses that complement their lives to have long-term success.
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The Only Expression Of Ideal Life Work?
A friend asked me a very serious question about my work the other day. It wasn’t just about my work; it was about the beliefs I hold that energize my work. That sent me on a couple of new quests.
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Who Wants What You Have?
The question Who wants what you have? is an important part of the process of helping people come up with ways to make a living doing something they love. It might be an income “bridge” for a while, a way to earn money that frees you from depending on a job. This could include renting out a space or doing contract work. But it becomes magical when applied to what you are naturally good at doing, those things you love to do. My friend Kay is a good example of this magic as she helps other people start up their businesses and realizes she is creating her own consulting business at the same time.
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Creativity Cross-Training In the HTML Sandbox
In the past couple of weeks I have spent a lot more time than usual giving feedback to colleagues and clients on their marketing. Much of the discussion has been about web presence: what matters most and how to get it on a tight budget. With the perspective of distance, I always advise people to focus on first things first, like getting a clear message and worrying about the appearance after the message is done. But instead of working on my own marketing message, I spent all my marketing time this week changing a web template to format my pages.
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